During the presidential campaign in 2008, Michelle Obama appeared on the Tonight Show in a J. Crew sweater and skirt that she had purchased online. She told Jay Leno that people can find a lot of clothing online.
Online shopping is quick, convenient, and easy, all benefits for a busy woman who frequently joined her husband on the campaign trail.
Now that Michelle Obama has become First Lady, she may not have as much time to shop online herself, but I'm betting that her assistant still takes a cue from this accessible fashion strategy that any woman can use successfully.